Privacy Policy

At Expert Underwear Shop, your privacy is of paramount importance. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, expertunderwearshop.com, make a purchase, or interact with our services. By using our site, you consent to the practices described in this policy.

1. Information We Collect
We collect information to provide and improve our services. The types of information we gather include:

  • Personal Information You Provide: This includes your name, billing and shipping address, email address, phone number, and payment information when you make a purchase, create an account, or contact us.
  • Automatically Collected Information: When you visit our site, we automatically receive your computer’s internet protocol (IP) address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This data helps us understand browsing behavior and improve site functionality.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, remember your preferences, analyze site traffic, and serve targeted advertisements. You can control cookie settings through your browser.

2. How We Use Your Information
We use the collected information for specific business purposes:

  • To process your transactions, fulfill your orders, and manage your account.
  • To communicate with you about your order, provide customer support, and respond to inquiries.
  • To send you promotional emails about new products, special offers, and updates, but only if you have opted in to marketing communications. You may opt out at any time.
  • To screen for potential risk or fraud, particularly concerning payment details.
  • To improve and optimize our website, platform, and overall customer experience based on your interactions and feedback.

3. Sharing Your Personal Information
We respect your data and share it only under strict circumstances:

  • Service Providers: We engage trusted third-party companies and individuals (e.g., payment processors, shipping carriers, hosting services, analytics providers) to perform functions on our behalf. They have access only to the information necessary to perform their tasks and are contractually obligated to protect it.
  • Legal Compliance: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process, or to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. You will be notified via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

4. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal data:

  • Access and Correction: You can access and update your personal information by logging into your account on our website.
  • Marketing Opt-Out: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link at the bottom of any promotional email.
  • Do Not Track: Please note that we do not alter our site’s data collection practices when we detect a “Do Not Track” signal from your browser.
  • Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5. Data Security
We implement a variety of industry-standard security measures to maintain the safety of your personal information. We use secure socket layer (SSL) technology to encrypt sensitive data (like credit card information) during transmission. All payment transactions are processed through a PCI-DSS compliant gateway provider. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security, as no method of electronic transmission or storage is 100% secure.

6. Third-Party Services
Our website may contain links to third-party sites or use services not operated by us (e.g., social media platforms, external payment gateways). This Privacy Policy applies only to information collected by Expert Underwear Shop. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy statements of any third-party site that collects your information.

7. Children’s Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we become aware that we have collected such data, we will take steps to delete it from our servers.

8. Changes to This Privacy Policy
We reserve the right to modify this privacy policy at any time. Changes and clarifications will be effective immediately upon their posting on the website. We will notify you of any material changes by posting the new policy on this page and updating the effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

9. Consent and Contact
By using our site, you signify your acceptance of this Privacy Policy. If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please refer to the contact information available on our website.